 |
| Photo from apple.com/iphone |
Great news for iPhone fans as well as admirers of T-Mobile, T-Mobile
has decided to offer iPhone. CEO of T-Mobile, John Legere, announces it in the
analyst conference at Deutsche Telekom. However, it has also been said that the
product would be offered at full price, the subsidy structure of T-Mobile would
be revised.
According to critics, Offering of iPhone 5 by T-Mobile will bring
a positive effect over the market, the competition may get tougher. But, the
difference is T-Mobile will sell the device in different terms, compared to
other carriers. T-Mobile will demand from its customers to pay full price of the
device up front. However, Legere also announced that iPhone 5 would also be
offered in installment.
Previously, smartphones, under the umbrella of T-Mobiles,
were offered at cheaper rates, as part of Value Plan. The subsidies are usually
offers by the Network carriers to attract the customers while keeping them bound
in the contract.
T-Mobiles claims to have major activations in the head of
Value Plans, which shows consumers are liking this pricing model. The unlocked
iPhone is available at $650 to $850 (depending on the phone model). However,
many operators are offering the device ate far cheaper rates, helping the cost-conscious
consumers.
With full price, it might be hard for T-Mobile to convince
the consumers that they are getting the plan of good quality by paying the
money for 2 years contract. Still, there are chances that users will think
again and again before making such an expensive deal, when there are many other
cheaper options available.
-->
However, according to Legere, T-Mobile has a different
approach towards its plan of selling iPhone. The company will charge the
customers $99 at first step and the remaining amount will be received over the period
of 20 months 9whihc is $15-$20 per month). Customers of T-Mobile may consider
this plan as a subsidized plan.
T-Mobile has announced to launch iPhone under its Network
support next year. Right now, T-Mobiles is upgrading its network to provide
iPhone 5 full support for enhanced customer experience. However, if Apple is
considering LTE to be launched by T-Mobiles, then it has to wait for the end of
2013 (T-Mobiles has plan of LTE till then). If it happens, then T-Mobiles will
also have to get prepared for the next generation iPhone launch of Apple.
Will T-Mobiles remain successful in winning over the hearts
of iPhone fans with its full cost offer? Or, will the iPhone buyers keep buying
from other carriers? How good unlock
iPhone 4s software providers go with T-Mobiles’ launch? T-Mobile might have
some solid plans prior to reaching this deal. Wait and see what happens with
the both of big companies!