Use smaller search terms on your website
People do not mind typing in long search terms when they are on a desktop, because it is easy to do. But, on a phone, it is inconvenient and not as easy. It has gotten a little easier, and some people are quite fast at it, but even they find it inconvenient having to type larger words into a mobile search engine. That is why you need to optimize for shorter search terms. This means that you need to place less faith in long tailed keywords.Spread your content onto more pages to make each page lighter
The lighter your pages are, then the easier it is for them to rise up through the search engine results. Plus, you must also remember that most people are using 3G Internet on their phones, which is quite good unless you have signal problems. So you need to assume that the users’ download time is slow, and lower the weight (MB) of your mobile web pages accordingly.Assume that most people have a short attention span
Smaller pages and shorter content are good for people with a low attention span. And, people on mobile websites have an even shorter attention span than the people on desktop computers. People on mobile phones are also more fickle too, so you really need to keep your content very short and very concise.Spread your keywords across your multiple pages
Ideally, if you have taken the advice that was just given above, then you should now have multiple web pages that have concise information on them. Spread your keywords across your website as evenly as you can. You must start with a massive list of keywords and synonyms, and then add just a small amount to each page. Given the fact that you will have to duplicate some of them multiple times, you should have plenty of keywords to go around.
Focus each page with fewer keywords and more synonyms
This may appear to be a bit of a contradiction, because synonyms count as keywords in their own right, but here is what you should do in any case. You may have twelve keywords or more on your desktop website, but the pages on your desktop website are likely to be bigger. The pages of your mobile website are smaller, and so you should use fewer keywords. Instead, try optimizing for just six keywords per page.Instead of concentrating each page on six very different keywords, try concentrating them on six very similar keywords, including synonyms. This will help you to focus your SEO in a way that is more friendly for search engines.
Put your important details at the top third of your page
You should do this because it is the first part of your page that many people see. If the top half of the page is not interesting, then most people will not bother to scroll down. From a search engine optimization point of the view, the search engine programmers know that most people will tend to only look at the top third portion of a page. So, the search engine programmers will naturally put more emphasis on the top third of a page when they are indexing pages.
Do not forget that people on phones hate to scroll down, so if you do want them to look at more than the top third of your page, you will really need to sell the rest of the page to them.
Author’s bio:
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